At first, I didn't notice the color retention, but after using about 1/3 of it, I can clearly see it looks pink!

This product is more satisfying than I expected. The quality is good for the price, and the feel is nice, so I would consider repurchasing.

The color is pretty and it's easier to use than dyeing, so I'm using it well. I'm thinking of buying other colors too!

I really love maintaining my pink hair! My bleaching turned out a bit patchy, so this shampoo only colors the well-bleached areas, haha... The color isn't too intense, so if I apply it with my bare hands and rinse it off right away, there's no staining on my hands, which is great! The color is also not overwhelming, making it pretty and nice.

The color is natural and doesn't get blotchy!! 1. Rinse with water (the lightest color⭐️) 2. Mix with (Hesel) shampoo in your hands to create a lather and apply (medium color⭐️⭐️) 3. Squeeze like regular (Hesel) shampoo and lather directly on the hair (the best color comes out of these three⭐️⭐️⭐️) If the roots are less bleached than the ends, there might be a bit of color not applied to the roots, but if you do it every two days, using methods 2 and 3, you can see decent results!!! 🌸🌸🌸👼👼👼 These days, it matches so well with cherry blossoms, so I highly recommend trying it now👍👍

It properly holds the hair color dye and causes less damage to the hair.

I like that the pink color stays pretty and doesn't fade.

I've been using it for over a year and I've already finished two bottles, so I'm on my third purchase. It's the best.

It's the best. I'm always very satisfied using it. I've been using it for over a year.

The color is really pretty, so I liked it from the beginning. When I use it, it naturally dyes my hair, and the color lasts quite a long time, which makes it convenient since I don't have to dye my hair often. I feel satisfied because it feels like I'm managing the color while washing my hair. It lathers well, and my hair doesn't feel stiff after using it, so it's great for daily use. I especially want to recommend it to those who are concerned about color fading. I am currently using it by applying it generously to dry hair to intentionally dye it. The color lasts quite a long time and is great.