Honestly, I didn't notice much color staying power at first, but after using about a third of the bottle, my hair started to look noticeably pink!

This shampoo was even better than I expected. The quality is great for the price, and it feels really nice to use. I’m definitely planning to buy it again.

I love the color and it's so much easier to use than regular dye. I've been using it a lot! Thinking about trying other shades too.

This shampoo is perfect for keeping my pink hair vibrant! My bleach job is a bit patchy, so the color only shows up on the lighter parts, haha... But the shade isn't super intense, so even if I use it with bare hands and rinse right away, it doesn't stain my skin. The color is really pretty and not too bold, so I love it!

The color looks really natural and doesn't get patchy at all!! 1. Mix it with water and rinse (gives the lightest tint ⭐️) 2. Lather up with (Hesel) shampoo in your hands, then apply (gives a moderate tint ⭐️⭐️) 3. Squeeze out together with regular (Hesel) shampoo and lather directly on your hair (this gives the most vibrant color ⭐️⭐️⭐️) If your roots are less bleached than the rest, the color might not show up as much at the roots, but if you use method 2 or 3 every other day, you'll still get good results!!! 🌸🌸🌸👼👼👼 It goes so well with cherry blossom season lately, so I really recommend trying it out now! 👍👍

This shampoo really helps preserve my hair color after dyeing, and I notice much less damage to my hair.

I love how the pink color stays vibrant and doesn't wash out.

I've been using this for over a year now and I've already finished two bottles—on my third one now. Honestly, it's the best.

This is the best. I've been using it for over a year now and I'm always super satisfied.

I loved the color from the start—it's so pretty! When I use it, it tints my hair naturally and the color lasts for quite a while, so I don't have to dye my hair as often. It feels like I'm taking care of my color every time I wash my hair, which I really like. The shampoo lathers well and doesn't leave my hair feeling stiff afterward, so it's great for daily use. If you're worried about your color fading too quickly, I definitely recommend this. I actually use it on dry hair to intentionally boost the color, and it really lasts a long time. Super happy with it!